Philosophy

We believe in abundance over scarcity.  Climate action isn’t about placing one big bet on the next “it” technology, it’s about creating the conditions for a variety of viable technologies to thrive.  Rather than thinking about either/or choices, we need to think about fitness for use.  

Fitness changes the narrative from adversaries to allies. It moves us away from competitive landscapes to creating systems of change where each technology, actor, and market is playing to their strengths.   

After spending more than 30 years at the leading edge of fuel system transitions, we are uniquely positioned to recognize fitness.  Through H₂OnSet, we are moving away from a model where we help one actor at a time, to a model that creates the conditions for the system to flourish.